Charlie Pownall has advised companies, organisations and individuals on their reputations and communications across many industries, countries and cultures.

Based in the UK, much of Charlie’s work is in the Middle-east and Asia-Pacific.

He focuses on the following industry sectors:

Technology and telecommunications; Healthcare, pharmaceuticals and life sciences; Business and professional services; Start-up and early stage; Government and regulatory.

Consulting experience

Recent reputational, communications and public relations consulting engagements include:

  • Developed a reputation tracking and reporting system for a global transport infrastructure operator
  • Devised a multi-year online corporate reputation strategy and plan for a high-profile Chinese technology multinational
  • Strengthened the risk management plan of a regional south-east Asian bank
  • Developed social media governance and manual for a well-known Japanese global technology company
  • Conducted in-depth market analysis and competitor benchmarking, and developed the global social media strategy, plan and governance for a super-luxury hotel group
  • Provided communications advice and support to a European food service company during a product quality crisis
  • Counselled a UK healthcare company subject to a coordinated media campaign of false and misleading claims about its services
  • Helped a US investment company handle anonymous, false online rumours about an important product
  • Advised a US-based start-up coffee company on how to handle negative fall-out from a poorly handled crowdfunding campaign
  • Prepared the Board of Directors of a major conglomerate in South-east Asia for a successful IPO roadshow
  • Provided litigation support to a high-profile family business in south-east Asia
  • Strengthened the online reputation of a high-profile entrepreneur in the wake of unfair and unproven allegations about his professional conduct
  • Helped a leading global media intelligence company secure a significant government online monitoring contract.

Charlie Pownall speaking at Paperclip Hanoi, 2015

Consulting testimonials

‘While under pressure, Charlie never loses his calm. I would love to work with him again.’
Director of Political Strategy, Prime Minister’s Office, 10 Downing Street

‘Charlie Pownall brings a truly integrated approach to corporate and digital communications and issues management.’
Regional Adviser, Government Relations, Royal Dutch Shell

‘An authority in crisis and reputation management, Charlie Pownall’s strong understanding, experience and insights were very helpful in understanding the ever-evolving space of public relations and digital communications.’
Vice President & Chief Communications Officer, Telenor India

‘Charlie Pownall understands the broader business context of digital and that is rare with many digital folks. With his leading-edge knowledge, experience and skills coupled with his highly sociable and likeable character, he was a big hit with colleagues and clients alike. A delight to work with and a real differentiator in every regard.’
Chairman, WATATAWA, and former Global Vice-Chairman, Burson-Marsteller

‘Charlie Pownall is one of the brightest professionals I ever had the chance to work with. His deep knowledge of the digital space is matched by his thorough understanding of companies’ business challenges. Above all, he is a strategic thinker who can provide high-level counselling to many industries and companies.’
Senior Manager, Digital Communications, EDF Energy

‘What makes Charlie a great consultant is his ability to use his deep knowledge of online trends and tools to recommend and deliver relevant, pragmatic, actionable digital communication programs.’
Executive Vice-President, Edelman

‘Charlie Pownall played a pivotal role in SYZYGY’s IPO – ensuring that external communications stood out and got the company noticed whilst also ensuring they remained strategically aligned.’
Director of Sales and Marketing, S3 Connected Health