Here are the twenty tools I find most useful for setting up, building, managing, tracking and evaluating your personal and company’s reputation online and on social media.

All are free; the majority also offer a more comprehensive paid-for option.

Domain name use/availability

• Know Em: search for personal or business usernames on multiple social sites
• NameChk: check domain and username availability and registration

Webmaster tools

• Bing/Yahoo: Microsoft’s search submission, tracking and optimisation tool
• Google: ditto for Google search
• Moz Open Site Explorer: shows which sites link to your domain/sub-domain

Keyword analysis and suggestion

• Google Keyword Planner: Google’s search campaign keyword planning tool
• Ubersuggest: identifies keywords not available on Google Keyword Planner
• Wordstream: identifies keywords for Google and Bing

Website analytics

• Google Analytics: website and campaign performance analysis
• Website Grader: website performance, mobile and SEO-friendliness, and security

Social media analytics

• SocialBakers: free Facebook, Twitter etc benchmarks, country reports and a wealth of other data
• Followerwonk: powerful Twitter follower analysis and management tool
• Tweepsmap: geographic Twitter listening and engagement tool

Online/social media monitoring

• Feedly: user-friendly PC and mobile-based RSS reader
• Google Alerts: basic email alert service for keywords/phrases indexed by Google
• Mention: web dashboard and email alerts covering top social and news sites
• Talkwalker Alerts: simple though powerful email and RSS alert service

Social media management

• Buffer: plan and post to Twitter, Facebook and other social media platforms
• Hootsuite: track, post to and manage discussions on multiple social platforms

Online authority/influence

• LinkedIn Social Selling Index: industry and network ranking, updated daily.

Which free online reputation management tools do you recommend?