Here are the twenty tools I find most useful for setting up, building, managing, tracking and evaluating your personal and company’s reputation online and on social media.

All are free; the majority also offer a more comprehensive paid-for option.

Domain name use/availability

  • Know Em: search for personal or business usernames on multiple social sites
  • NameChk: check domain and username availability and registration

Webmaster tools

Keyword analysis and suggestion

Website analytics

Social media analytics

  • SocialBakers: free Facebook, Twitter etc benchmarks, country reports and a wealth of other data
  • Followerwonk: powerful Twitter follower analysis and management tool
  • Tweepsmap: geographic Twitter listening and engagement tool

Online/social media monitoring

  • Feedly: user-friendly PC and mobile-based RSS reader
  • Google Alerts: basic email alert service for keywords/phrases indexed by Google
  • Mention: web dashboard and email alerts covering top social and news sites
  • Talkwalker Alerts: simple though powerful email and RSS alert service

Social media management

  • Buffer: plan and post to Twitter, Facebook and other social media platforms
  • Hootsuite: track, post to and manage discussions on multiple social platforms

Online authority/influence

Which free online reputation management tools do you recommend?

  1. Kate said:


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