The internet and social media provide significant opportunities for organisations to increase reach, consideration and loyalty, but have also made corporate reputation significantly more vulnerable.
Traditional risk and reputation management models, protocols and procedures are largely ineffective in today’s real-time environment, leading to poor quality analysis, decision-making and public-facing meltdowns.
Drawing on best practice case studies and examples, Charlie Pownall’s Social Media Risk & Reputation Management workshop sets out a strategic framework and must-have policies, procedures and tools for organisations to understand, mitigate and, when they occur, manage social media-based reputational risks more effectively.
- To reduce the likelihood of online reputation risks harming your organisation
- To strengthen your ability to manage online reputation risks when they occur.
What you’ll learn
- How the internet and social media are changing the management of corporate reputation
- The role of digital and social media in reputation management
- How to conduct an Online Vulnerability Audit, and score online reputation threats
- Best practice digital/social media governance models, policies and procedures
- How to develop/update your Crisis Plan and other must-have documents
- Essential digital/social media reputation management resources and tools
- The role of senior leadership in mitigating and managing online reputation risks.
Who should attend
Leaders and executives in Corporate Communications, Marketing, Digital/Social Media, Corporate/Public Affairs, Risk Management.