There’s nothing new about the fact that a crisis can break in an instant. What’s new is that it has the potential to impact your reputation faster and more comprehensively. 

The difference is largely due to social media, which enables information, news and commentary to travel the world in seconds, and makes crisis lifecycles even more unpredictable.

This challenging new landscape makes it even more important that a serious incident or crisis is handled quickly and appropriately from the moment it breaks. 

Easier said than done. The media are on your back, your customers are clamouring for information, your employees are picking holes in what you’re saying in public, and panic has set in.

In this presentation, Charlie Pownall will explore recent examples of crises handled well and handled poorly to set out effective principles and practices for responding to crises in the digital era.