Online/social media monitoring tools are a dime a dozen across Asia-Pacific. The challenge is knowing which one(s) to choose. Much hinges on what you are trying to achieve.

There are plenty of decent general purpose tools for professional use – each with its own pros and cons. But in my experience there is no one solution that provides consistent, comprehensive coverage across all markets and languages.

Here is a (non-comprehensive) list of commercial enterprise online/social media monitoring tools for the Asia-Pacific region:

Regional

• Brandwatch
• Dataxet
• Digimind
• iSentia
• Kantar Media CIC
• Meltwater (disclosure: occasional client)
• Salesforce/Radian 6
• Synthesio
• Sysomos
• Talkwalker

Local

• Australia – Local Measure | Truescope
• China – Wisers
• Hong Kong – K-Matrix
• India – Simplify360 
• Indonesia – MediaKernals | Mediawave | NoLimit | Sonar Platform
• Japan – Boom Research | Hottolink | Lenz
• Philippines – ThoughtBuzz
• S. Korea – Konan, VIAV
• Thailand – SocialEnable | ZocialEye
• Vietnam – YouNet SocialHeat

Which online/social media monitoring tools in Asia do you recommend?