Managing Corporate Reputation in the Digital Age
Driven by ever-higher expectations of good behaviour and disclosure, NGOs and activists, consumers, regulators and employees are scrutinising corporate behaviour as never before.
This white paper explores how corporate reputation is changing, and sets out some broad principles by which organisations should manage their reputations today.
Managing Corporate Reputation in the Digital Age was Highly Commended at WPP’s prestigious Atticus Awards for original thinking in advertising and communication services.
Contact Charlie Pownall to discuss your reputation and communications requirements.