Social Media for Crisis Response & Recovery workshop

The internet and social media make crises harder to predict and to manage. At the same time, social technologies provide an opportunity for organisations to connect with audiences, deepen relationships and re-build trust.

Examining companies that have used digital and social technologies effectively and ineffectively during a crisis, this interactive workshop focuses on improving you prepare for, respond to and recover from a crisis using digital and social tools and techniques.

Learning objectives

To deepen understanding of how digital and social media augment ‘traditional’ crisis response and recovery activities
To ensure a more effective response to and recovery from crises using digital and social technologies.

What you’ll learn

First response
Messaging and tone: how messaging in social media differs from traditional media
When and how to rebut online rumours, inaccuracies and misconceptions during a crisis
When and how to work with online stakeholders and opinion-formers during a crisis
Leadership communications during a crisis
Community management during a crisis
How to recover from a crisis using digital and social media
Digital/social media listening and analytics
Optional: real-time online simulation