CPC Social Simulator

Handling negative situations online and on the social web is now an accepted part of daily life for most organisations. But nothing prepares you for the full force of a major incident or crisis as a real-time web-based simulation.

Social Simulator tests your organisation’s readiness to respond to incidents and crises online in a secure, private, web-based environment, supported by experienced real-life role-players.

Learning objectives

  • To stress-test and validate your Crisis Plan and/or Social Media Crisis Plan, protocols and procedures
  • To fine-tune your messaging, content, community management and other capabilities effectively across different online platforms under high pressure
  • To test and strengthen coordination between different business units
  • To strengthen leadership capabilities during an incident or crisis.

Other uses

Social Simulator has many uses other than testing an organisation’s incident or crisis readiness. It can also be used to:

  • Prepare for major public announcements
  • Test actual or probable interventions to public or corporate issues
  • Assess online community managers and customer service teams.


Half or one day


Intermediate, Advanced

Who should attend

Crisis and/or Communications teams, and/or leaders and executives in Digital/Social Media, Online Community Management, Customer Service, Corporate/Public Affairs, Legal, IT, HR.

Contact Charlie Pownall for further information.