Handling negative situations online is now an accepted part of daily life for many organisations, yet some have had to experience a really serious incident, let alone a Level 1 or 2 crisis erupting or spreading like wildfire online.

Digital Simulator tests your team’s readiness to respond to a crisis online in a secure, private, web-based environment, supported by real-life role-players.

Learning objectives

  • To stress-test and validate your Crisis Plan and/or Social Media Crisis Plan, protocols and procedures
  • To fine-tune your messaging, content, community management and other capabilities effectively across different online platforms under high pressure
  • To test and strengthen co-ordination between different business units
  • To develop leadership capabilities during a crisis.

Other uses

The Digital Crisis Simulator has many uses other than testing an organisation’s crisis readiness. It can also be used to:

  • Prepare for major public announcements
  • Test interventions to ongoing public or corporate issues
  • Test online community managers and customer service teams.


Half, one, two or three days


Intermediate, Advanced

Who should attend

Crisis Team, and/or leaders and executives in Digital/Social Media,
Corporate Communications, Corporate/Public Affairs, Legal, IT, HR.


Contact Charlie Pownall for further information.


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