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I am delighted to confirm that my book Managing Online Reputation is now available in Vietnamese.

While the mainstream media in the country remain controlled by the government (to an even greater degree than China ), the huge local popularity of the internet and social media and a dwindling appetite for state TV is resulting in greater pressure for institutional accountability and transparency.

As I pointed out in an earlier post, Vietnamese organisations are not used to such scrutiny and have little experience managing issues, incidents or crises in full public view – something apparent in a series of botched responses by household name local institutions to allegations of pollution, market manipulation and so on.

As domestic scepticism broadens and deepens, and as Vietnamese companies start competing more aggressively in foreign markets, local business leaders will have to ensure their organisations are properly equipped to understand and handle a whole new set of customer and stakeholder needs, expectations and behaviours, and for the reputational jabs and jolts that come with the territory, including online.

Hence the need for a Vietnamese version of Managing Online Reputation.

Charlie Pownall - Managing Online Reputation (Alpha Books, 2016)

Published by Alpha Books, the country’s top business book publisher, Managing Online Reputation can be found in most reputable bookshops across Vietnam, and online.

Despite an economic slowdown, the rout of its stock markets, a plunge in exports, and a crackdown on free speech and the media under Xi Jinping, China remains a huge opportunity for local and foreign companies alike.

It also presents its fair share of challenges, not least rapidly evolving consumer and stakeholder expectations, demands and behaviours, and a cut-throat, dog eat dog business environment typified by murky, closed-door government decision-making, high employee churn and widespread disregard for others’ IP.

And while the internet, mobile and social media are powerful tools to raise awareness, connect and drive sales and loyalty, they are also highly demanding and unpredictable platforms for competitors, customers and others to attack you, something that is done with real relish in China.

How big a problem online attacks are in China, what form they take, and how they should be handled is the subject of an in-depth Forbes interview with yours truly.

I hope it sheds some light on China’s idiosyncratic internet culture and how it can best be tackled.

 

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