Wikipedia’s truly collaborative nature and extraordinary reach make it something of a standout online.

It is also one of the most influential websites, used widely for reference and fact checking by journalists and bloggers.

This means it is particularly important that information about your organisation is accurate, fair and timely – which can be challenging at the best of times and is even trickier in the context of a long-term, simmering issue, or during a high-profile incident or crisis.

Wikipedia expert Bill Beutler kindly shared with me his tips on how to handle Jimmy Wales’ beast in times of trouble.

Here’s the first part of the interview, which was first published by Social Media Today.

And here is the second.

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Disclosure: Bill Beutler kindly contributed to my book Managing Online Reputation.