Start-ups getting up and running focus on developing a great product, delivering superior customer experience and raising funds. They also want to be seen as innovative, and ensure their entrance in the marketplace is heard loud and far.

However, some things can easily be overlooked in the rush to market and to scale. Uber may be known for slick customer experience, but it has also gained a reputation for poor governance and overly aggressive behaviour. Amidst Apple-like secrecy followed by massive hype, Theranos promised a revolutionary product but came undone as journalists and medical professionals questioned the veracity of its claims.

In today’s transparent and connected world, investors, the media and competitors are on the lookout for overstated abilities and unrealistic projections, for chinks in the product armour and for poor employee behaviour – especially when companies have made a loud noise about themselves. Employees quickly leave if they feel they are over-worked, underpaid and that there is no real vision.

In this far-reaching and insightful presentation, Charlie Pownall draws on his experiences on multiple sides of the start-up coin to set out seven key things every start-up needs to consider seriously – and act upon – before it emerges from the shadows into the public spotlight.


Contact Charlie Pownall for further information.


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