Managing online reputation in China
Despite an economic slowdown, the rout of its stock markets, a plunge in exports, and a crackdown on free speech and the media under Xi Jinping, China remains a huge opportunity for local and foreign companies alike.
It also presents its fair share of challenges, not least rapidly evolving consumer and stakeholder expectations, demands and behaviours, and a cut-throat, dog eat dog business environment typified by murky, closed-door government decision-making, high employee churn and widespread disregard for others’ IP.
And while the internet, mobile and social media are powerful tools to raise awareness, connect and drive sales and loyalty, they are also highly demanding and unpredictable platforms for competitors, customers and others to attack you, something that is done with real relish in China.
How big a problem online attacks are in China, what form they take, and how they should be handled is the subject of an in-depth Forbes interview with yours truly.
I hope it sheds some light on China’s idiosyncratic internet culture and how it can best be tackled.