Managing Corporate Reputation in the Digital Age
The management of corporate reputation is facing unprecedented challenges. Driven by ever-higher expectations of good behaviour and disclosure, NGOs and activists, newly vocal consumers, zealous regulators and disaffected employees are scrutinising corporate behaviour as never before.
This white paper explores how corporate reputation is changing and sets out some broad principles by which organisations should manage and grow their reputations today.
Managing Corporate Reputation in the Digital Age was Highly Commended at
WPP’s prestigious Atticus Awards for original thinking in advertising and