Managing Corporate Reputation in the Digital Age


Corporate Reputation in the Digital Age white paper

The management of corporate reputation is facing unprecedented challenges. Driven by ever higher expectations of good behaviour and disclosure, NGOs and activists, newly vocal consumers, zealous regulators and disaffected employees are scrutinising corporate behaviour as never before.

This white paper, written when Charlie Pownall worked at Burson-Marsteller and honoured at WPP’s annual Atticus Awards for original marketing thinking, explores how corporate reputation is changing and sets out some broad principles by which organisations should manage and grow their reputations today.






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