MANAGING ONLINE REPUTATION

How to Protect your Company’s Name in Social Media

Charlie Pownall - Managing Online Reputation (Palgrave Macmillan, 2015)


Organisations continue to tiptoe nervously before peeved customers, aggrieved employees, eagle-eyed activists, opportunistic trolls and backfiring marketing campaigns on the internet and social media. Big names are easily sullied and hard-won reputations quickly dismantled in today’s volatile, judgmental, and unforgiving court of public opinion.

A practical, common sense guide to protecting and defending your organisation’s name, image and reputation, Managing Online Reputation explores the threats posed by the internet and social media and sets out how you should respond to hostile online attacks, breaches and leaks.


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What others are saying

“Having been at the centre of a major corporation’s reputational meltdown, I find Charlie Pownall’s insightful and practical understanding into the role of the web and social media, in portraying how a company is perceived by the outside world, a must-read not only for those involved in corporate PR, but for any manager or director who cares about their organisation.”
Michael Woodford MBE Former CEO, Olympus Corporation, and Whistleblower

“Charlie Pownall’s take on how to counter reputational threats is readable and wise. Managing Online Reputation is the Art of Reputation for the digital age.”
Keith Schilling Chairman, Schillings

“A ‘must-read’ for any business leader concerned with the critical issue of corporate  reputation. With impeccable credentials, Charlie Pownall provides valuable insights and  practical guidance on how organizations can protect and defend their reputations in the  social age.”
Stephen Thomas Group Head of Corporate Communications, AIA Group

“Managing Online Reputation cuts through the digital and social hype to provide compelling and incisive insights into the risks of the social web, and sets out a no-nonsense, jargon-free, practical playbook for dealing with online attacks by irate customers, activists and others.”
Matthew Stafford President, Cohn & Wolfe (Asia), and formerly Cabinet Secretary, Government of Australia

“Expertly bridges the gap between examples and practical advice for managers. It is full of realistic steps hands-on can take to protect compamny information, while at the same time being very readable and easy to digest.”
Tony JaquesDirector, Issue Outcomes, and Author of Crisis Proofing

“A survival guide for PR and communications practitioners navigating their way through today’s tumultuous landscape.”
May Wong  Formerly General Manager, Corporate Relations, MTR Corporation

“Guaranteed to generate a lively debate, Charlie Pownall’s book provides both provocative and practical strategies to mitigate online reputational risks. At present, this topic is widely misunderstood. This book does more than any other on the market today to clarify the issues and shine a light on the ways forward.”
Leesa Soloudre – Managing Partner, RL Expert Group, and Research Fellow, TIAS School for Business and Society

“Pownall peppers readers with tales of trench warfare and war-stories from the bloodied fields of electronic espionage. His often-savvy insights suggest he’s encountered hand-to-hand combat on his various missions, and the author is always reliably ‘prepped’ with a suite of sensible solutions.”
Gerry McCusker Founder & Principal Advisor, Engage ORM, and author of Public Relations Disasters

 

 


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