I read voraciously about business, reputation, communications, and all manner of other topics.
Here are some books that I have found particularly interesting, useful or in some other way
deserving of comment.

Crisis Proofing, by Tony Jaques
A detailed and highly readable collection of insights, frameworks and tips
on crisis preparedness and response by an issues and crisis management expert

The PR Masterclass, by Alex Singleton
A useful and practical primer from a former journalist on how to develop story ideas that
truly grab a journalist’s attention

Trust Me, I’m Lying, by Ryan Holiday
A withering polemic on the state of the media in the US and no-holds-barred expose on
the inner workings of Buzzfeed, Business Insider, Gawker and other blogs, and their
influence on the mainstream media

Exposure, by Michael Woodford
A fascinating, no holds barred view of Japan’s business culture from the gaijin CEO and
whistleblower who infamously blew the lid on a USD 1.7 billion corporate cover-up

 


© Charlie Pownall/CPC & Associates 2017 | Terms & conditions | Privacy policy