How start-ups can build trust

Drawing on my experiences in journalism, government, IPO-ing one of Europe’s top digital agencies, and working at WPP, I had the pleasure earlier this week of talking to early stage entrepreneurs and assorted others at Paperclip Hong Kong about the importance of building trust from the get-go.

The second half of the talk focused on online reputation, specifically how companies should handle threats on the internet and social web and draws on my book Managing Online Reputation.

A single negative review, badly handled, can be disastrous for a small company so it is all the more important that business owners have a decent understanding of the many options, tools and techniques available to help them evaluate and respond to common problems.

Here’s the deck:

Enjoy!

 

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