Bhutan’s unique, authentic and cheerful calling card

With the Newtown massacre, Typhoon BohaHurricane Sandy, LIBOR fixing and Jimmy Savile, one could be forgiven for writing off 2012 as an annum horribilis.

Tomorrow’s end of the world notwithstanding and In a spirit of optimism for the year ahead here’s a photograph of a young monk I snapped during one of several trips I have been fortunate enough to make to Bhutan.

Novice monk, Bhutan - 1986

Novice monk, Bhutan – 1986

So-called Kingdom of the Thunder Dragon, Bhutan is the origin of the Gross National Happiness indicator, which measures progress in terms of the spiritual, physical, social and environmental health of its citizens and natural environment.

Bhutan certainly feels a happy place, and GNH is surely an uplifting if idiosyncratic, alternative to GDP.

Not advertised, marketed or pushed through social media to the external world, organic word of mouth has propelled it to be a powerful calling card and export.

Now the UN is considering adopting it.

Here are a few more photos from the series.

Happy Christmas and wishing you a buoyant and fulfilling 2013.

2 comments
  1. monaco77 said:

    A lovely photo and words to match it. Thank you for sharing this with us. Have a great 2013!

    • Thank you stef. Happy Christmas and hope to catch up when I’m next in london

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