Asians are the world’s most social consumers

Social media are more likely to be used by consumers across Asia when considering buying products than other regions of the world, according to Nielsen/NM Incite’s Social Media Report 2012.

Perhaps even more surprisingly, this applies to every product category.

The-Global-Social-Consumer

The fact that people in Asia rely on social media to such a great extent is also supported by a new global study on travel and tourism by PR agency Text 100.

It begs the question: Why is social media/online word of mouth so influential in the region?

You can find some thoughts here… 

3 comments
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