Social media are more likely to be used by consumers across Asia when considering buying products than other regions of the world, according to Nielsen/NM Incite’s Social Media Report 2012.
Perhaps even more surprisingly, this applies to every product category.
The fact that people in Asia rely on social media to such a great extent is also supported by a new global study on travel and tourism by PR agency Text 100.
It begs the question: Why is social media/online word of mouth so influential in the region?
You can find some thoughts here…