A Primer on Crisis Communications
Earlier this week I was pleased to be invited back to Hang Seng Management College in Hong Kong to deliver a Guest Lecture on Crisis Communications. The talk was for year 1 through 4 students from the Schools of Business and Communications, and was intended to give them an overview of Crisis Communications today and some basic tips on how to respond to crises. As this was part of the students’ Digital PR module, the talk has an online focus while putting the internet and social media in a broader context.
This lecture follows naturally from my previous Lecture at the College on Online Incident Management, and includes cases on the disappearance of MH370, the atomisation of Virgin Galactic’s VSS Enterprise spaceship and the death of one of its pilots, the death of a stray dog on Hong Kong’s MTR system, and the self-destruction of Singapore blogger network Gushcloud.
Here’s a (slightly abbreviated) version of my talk:
I hope you find it useful.