Interview on online reputation management with Amcham biz.HK magazine

biz.HK, the magazine of The American Chamber of Commerce in Hong Kong (disclaimer: until recently I chaired its Communications and Marketing Committee) recently interviewed me about how companies should protect and manage their reputations online.

While wide-ranging, the interview focuses on the need to align online reputation activities with offline reputation management, an area many organisations are struggling with.

Here it is (p. 46):

And here it is on Amcham HK’s blog.

 

 

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