Earlier this week I was pleased to be invited back to Hang Seng Management College in Hong Kong to deliver a Guest Lecture on Crisis Communications. The talk was for year 1 through 4 students from the Schools of Business and Communications, and was intended to give them an overview of Crisis Communications today and some basic tips on how to respond to crises. As this was part of the students’ Digital PR module, the talk has an online focus though puts the internet and social media in a broader context.
This lecture follows naturally from my previous Lecture at the College on Online Incident Management, and includes cases on the disappearance of MH370, the atomisation of Virgin Galactic’s spaceship, the failed attempt by Hong Kong’s MTR Corporation to help a stray dog from its rail tracks, and the self-destruction of Singapore blogger network Gushcloud.
Here’s a (slightly abbreviated) version of my talk: