This week I was fortunate to visit the Middle East to give a two-day workshop on ‘Reputation Risk and Communication’.
It was my first trip to Dubai for a number of years and it was a privilege to return and witness at close quarters the extraordinary flowering of the emirate and the optimism and drive of its people. It was also a welcome antidote to the shocking and numbing images of riots and massacres that so easily shape perceptions of the broader region.
The visit also provided a chance to hear direct from senior communications, marketing, risk management and legal professionals from the UAE, Bahrain, Egypt, Kuwait, Oman and Pakistan about their professional observations, experiences and challenges.
While the workshop focused on how organisations can mitigate and manage corporate reputation in a broad sense, including during crises, much of our discussion focused on social media, which is clearly a major concern, in part due to its role in the so-called Arab Spring.
Here are a few slides from the workshop outlining how companies and governments can safeguard corporate reputation in social media.
Fortunately, my take on this issue appeared to resonate positively with participants of the workshop.
But there’s always so much to learn.
It would be great to know your comments or suggestions.