For a glimpse of what’s driving social media meltdowns in Asia, take a look at Bitches, Bones & Botulism, an article I prepared for ClickZ and published today.
Whats driving these meltdowns?
- Poor quality product and/or customer service
- Misconceived or badly implemented product launches and promotions
- Lack of online disclosure
- Failure to handle fast escalating negative situations and crises in social media.
The accompanying deck highlights the top 10 incidents, selected principally on account of their impact:
The deck draws on a more detailed study of social media meltdowns in several markets across the world that will be published shortly.
Many organisations I talk to remain fearful of the potential for reputation fall-outs on social media. As spelled out in the article, a good dollop of common sense will help miminise these risks.
More concretely, companies of all sizes are advised to undergo a comprehensive Social Media Risk Assessment to identify, assess, prioritise and mitigate the risks connected with social media specific to their business. This can be done as a module of social media strategic planning, or before or during formal social media crisis communications planning.
Ping me for details of what such an assessment involves.