Skimming through Nielsen/NM Incite’s interesting recent Social Media Report 2012, I couldn’t help but notice the chart below.
The key take-away: that social media is more likely to influence consumers across Asia than other regions of the world. In every category.
The fact that Asians rely on social media for purchase decision-making more than others is also supported by a new global study on travel & tourism by PR agency Text 100.
Suffice to say, social media spells huge opportunities for companies, governments and other organisations to connect, engage and drive sales and loyalty across the region.
Why is social media/word of mouth so powerful across Asia? My thoughts here…